the Mike Bites product by Mike Tyson

Mike Tyson & Evander Holyfield release “Ear Shaped” Edibles For The Holidays

Mike Tyson, former heavyweight champion boxer and now cannabis influencer have teamed up with former rival, Evander Holyfield, to release “Holy Ears”, ear-shaped edibles for the Holidays. In their famous fight, Mike Tyson bit off Holyfield’s ear–literally–creating a story, rivalry, and sports moment that has lived on forever.

Well, now they are joining forces to create a product for all of us to enjoy. They are available via Tyson Global 2.0. Tyson said that “If I was on cannabis, I probably wouldn’t have bitten his ear off”–I guess hindsight is 20/20, huh Iron Mike? Either way, this is a perfect example of how branding and using a story can sell a product. 

Edibles all have the same end goal–getting the consumer high or helping with a medical ailment–but why buy this one, compared to that one? Well, in the case of the Holy Ears, they tell a story and help us relive a moment in time. It’s a novelty product and a very smart collaboration.

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